Many people in Costa Rica complain about a visually polluted urban environment. Visual pollution is created, among others, by the structures for public advertisement along highways and within the urban centers, exposed electricity cables in the streets, and nighttime illumination fogging the sky.
This research aims at identifying the main problematics regarding the structures of outdoor advertisement. It is carried out for the Costa Rican company Colorvisión, leading to the definition of their business strategy and corporate social responsibility vehicle named C.A.S.E..
Based on an analysis of the existing carriers of information, we propose different areas of intervention regarding (A) the improvement of the individual structures as freestanding or (B) integrated objects, as well as (C) the display and (D) the content of the messages themselves: besides the commercial information, a certain percentage of carriers of information in the city is now used for social and cultural messages.
The idea to use commercial billboards as a carrier of cultural information has successfully been implemented as the outdoor component of A foundation's exhibition on Migration and Urban Development, since then it has been repeated in numerous other locations and occasions, such as One Monday in La Sabana.
A Foundation (Oliver Schütte, Marije van Lidth de Jeude, Ronald Fonseca, Christian Castro) with Federico Rodríguez
Location: Costa Rica